SMU DataArts - Cultural Data Profile

Bloomsburg Theatre Ensemble

A resident theater with 40 years of history, Bloomsburg Theatre Ensemble (BTE) has a loyal following in their
tight-knit rural Pennsylvania community.

To attract new and younger audiences, BTE has explored different marketing initiatives. A new approach is showing results, and data collection and analysis is a key component, to evaluate the success of their programs, adjust future iterations, and communicate internally and externally.

Next steps: 

• Watch a five-minute video about calculating and using per capita revenue figures. Metrics like per capita revenue can help you evaluate your efforts to fill seats.
  
  
• Take our free online course: Connecting the Dots: Audience Data Essentials to learn more about using data for audience development. 
  
  
• Check out a sample of the DataArts marketing report (below). If your organization participates in DataArts, you can run this report for a high level view of your marketing return.