SMU DataArts - Cultural Data Profile


ForDiversity, Equity, and Inclusion

A Benchmark for Understanding the Workplace

A 5 to 7 minute secure and comprehensive survey to collect demographic and workplace perception information anonymously - including race, ethnicity, age, gender identity, sexual orientation, and disability status. 

What We Offer

Survey Option 1 - A Community Study

Our secure survey collects demographic and perception information from employees of organizations within the community to help evaluate their diversity and inclusiveness. We also offer integrated options for partners who study with us. Pricing starts at $2250 for the first 25 organizations (read more).

Our services include:

  • A study administration dashboard for our study partner, providing on-demand status reports, community and individual organization response rate progress, and easy access to templated communications and online training
  • A survey administration dashboard for participating organizations, providing a progress tracker and an interactive to-do list with templated communications
  • Webinar training and online tutorials for participating organizations
  • Full access to our Support Center throughout the duration of the study
  • Individual workforce reports with demographic profile details for each participating organization

Request a Study

Survey Option 2 - An Organization Study

Our secure survey allows you to collect up to 100 respondents' personal demographic and perception information. The survey provides statistics on race, age, gender, LGBTQ identification, and more. Pricing starts at $2250 for the first 25 organizations (read more).

Our services include: 

  • A secure, standard survey to collect respondent demographics and perception information on race and ethnicity, age, gender identity, sexual orientation, disability status, and workplace perception from up to 100 individual respondents*
  • A survey administration dashboard for organization administrator, providing a progress tracker and an interactive to-do list with templated communications
  • Full access to our Support Center throughout the duration of the study
  • A workforce demographics report based on collected data

Request a Study

Why Use Workforce Demographics?

To understand the composition of your cultural workforce using self-reported data from each individual participant. 

To identify how your organization or set of organizations represents the general population of your area.

To use these findings in developing ideas for decision-making and effective strategy.

View Example Report

View Completed Studies

Study Finds Staff and Board of Smaller Cultural Organizations in Los Angeles are Happier

Arts, culture, arts education, and creativity are major contributors to Los Angeles County residents’ quality of life, and the arts and culture sector is an important part of LA County’s local economy. This study, in its third iteration, was undertaken by the Los Angeles County Department of Arts and Culture to better understand the demographic makeup of the workforce of the arts and culture sector. This information can be a key tool to help ensure that every resident of LA County has access to all opportunities offered by the arts and culture sector. 

New Study Predicts Changes to Come for Arts & Cultural Organizations in Houston, Texas

Over the course of 2 years, we conducted a three-part study to determine the demographic make-up of arts and cultural organizations’ workforce and audiences compared to the demographics of the general population in the Greater Houston area. The third part of the study was a pilot test of our Audience Opportunity Tool, which shows arts and cultural organizations how likely households are to attend events based on where they reside. This effort was funded by Houston Endowment, a private foundation that works to advance equity of opportunity for the people of greater Houston and enhance the vibrancy of the region.

Study Compares the Diversity of New York City's Arts and Culture Workforce Against General Population To Identify Gaps

This study was undertaken by NYC Department of Cultural Affairs and builds on the 2016 study on the workforce of city-funded, nonprofit cultural organizations, which found major disparities between the makeup of the cultural workforce and the city’s population and helped to shape a number of new programs and policies aimed at promoting a more diverse and inclusive cultural sector. 


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