SMU DataArts - Cultural Data Profile


ForEvery County in America

The Arts Vibrancy Index Report & Map

Identifying the 40 most arts-vibrant communities across the U.S. based on data-informed indices

SMU DataArts recognizes that arts and cultural organizations are inextricably tied to their communities and combines data from nonprofit arts and cultural organizations with data for the communities in which they reside to identify factors that affect the health and sustainability of arts organizations across the nation.

The report provides insight into which counties across the United States have the highest scores on three key measures: Arts Providers, Arts Dollars, and Government Support, which can fluctuate year to year. Additionally, our interactive map provides scores for every county across the United States, allowing readers to explore and compare the differences with the latest available data. 


We have made the decision to forgo publishing our annual Arts Vibrancy Index Report for 2021. We do so in solidarity with the arts organizations that were forced to close their doors to in-person programs for most of 2020 and 2021, with the artists and staff members who lost their employment, and with the thousands of others who lost their lives and loved ones to the COVID-19 pandemic. Read more.

Use This Report and Map To:

  • Celebrate and remind ourselves of the arts’ enduring importance, resiliency, and vibrancy.
  • Help arts leaders, businesses, government agencies, funders, and engaged citizens understand the overall intensity and capacity of the community’s arts and culture sector.
  • Get the recognition your community deserves from its mayors, city council members, and state legislators.
  • Consider what markets are ripe for touring performances or exhibitions or possibly relocation of operations.
  • Benchmark your community against an aspirational set of communities and understand what sets them apart by examining the underlying dimensions of demand, supply, and public support for arts and culture.
  • Better understand how investments to increase arts vibrancy might be best directed in the communities they serve, given existing strengths and opportunities for improvement.

The 2020 Report

For the sixth consecutive year, SMU DataArts, a national center for arts research, is pleased to provide the Arts Vibrancy Index Report VI, which draws upon a set of data-informed indices to recognize arts-vibrant communities across the United States.

Read the Report

The Map: Scores for Every County in America

What factors make up a community's arts vibrancy, and which cities possess them? We provide scores for every county across the nation on measures of Arts Dollars, Arts Providers, Government Support, Socio-economic and Other Leisure characteristics. Explore and compare how these community characteristics drive performance as well as your community's relative strength on each characteristic. The scores are on a scale of 0-100 with 100 being highest and are akin to percentiles - i.e., if your county's score on a measure is 56, it means it did better than 56% of counties on that measure.

Find Your County

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