SMU DataArts - Cultural Data Profile


Get Reliable Insights into the Demographics and Well-Being of Your Workforce

Your organization exists to enhance and improve the quality of life for its community members, and understanding your workforce is the first step to remaining representative of and relevant to our changing society.

SMU DataArts invites 150 organizations to participate in a study on Workforce Demographics to receive a comparative report on the demographic makeup and well-being of your staff, board, and independent contractors. 

Registration for the Fall 2021 Study Closed

Registration closed Sunday, September 19. Sign up for our waitlist and we'll notify you about future studies.

Join the Waitlist

How Does It Work?

In order to participate, organizations must have a minimum total of 10 staff, board, and independent contractors. Each participating organization will administer our secure, 7-minute, self-report survey that collects demographic and well-being information - including race, ethnicity, age, gender identity, sexual orientation, and disability status from each individual. All demographic questions have an "I decline to state" option. The study will run from October 11 - December 10, 2021.

Organizations that reach the required participation threshold will receive a comparative workforce report that illuminates their strengths, challenges, and opportunities. The customized report provides valuable insights for organizations committed to advancing diversity, equity, and inclusion, and it aligns with Guidestar profile questions on workforce demographics, making this information easier to provide.

In order to support Spanish-language speakers, our survey, landing page, and FAQs will be accessible in Spanish.

View an Example Report

How Confidential are Responses?

As a trusted data collection organization since 2004, we are committed to confidentiality. Our online platform and proprietary survey protect the anonymity of individuals and organizations who participate. The survey does not ask respondents for personally identifiable information, such as name, email address, or phone number. Survey responses are kept strictly confidential. Only SMU DataArts will have access to individual response data.

How Much Does it Cost?

We are also committed to making this service affordable for organizations of all sizes and suggest a price tier based on your organization’s annual budget starting at just $20. 

Suggested pricing:

$20.......... Annual budget less than $150K

$35.......... Annual budget $150 $250K

$50.......... Annual budget $250 $500K

$75.......... Annual budget $500 $1M

$150........ Annual budget $1 $2.5M

$300........ Annual budget $2.5 $5M

$750........ Annual budget greater than $5M


Questions? Please feel free to contact our support specialists at call us at 877-707-DATA (877-707-3282).

Participant Resources

To help guide you through your workforce demographics study.

Key Dates

October 4, 2021........... Platform access

October 11, 2021........ Study launch date

December 10, 2021.... Study closes

January 2022................ Organizational reports released

View the Survey Questions

Download PDF

Each participating organization will administer our secure, 7-minute, self-report survey that collects demographic and well-being information including race, ethnicity, age, gender identity, sexual orientation, and disability status from each individual. All demographic questions have an "I decline to state" option.

Making Your Study a Success

Download PDF

We want you to know what to expect as you begin your workforce demographics study with SMU DataArts. Here you will find a list of tips to help engage your workforce, as well as a list of important dates to mark on your calendar.

Creating Your Value Proposition

Download our Value Proposition Worksheet

Download our Value Proposition Handout

Crafting a personal message to share with your workforce can increase engagement in your upcoming workforce demographics study. These resources can help you shape and share that messaging.

Orientation to the SMU DataArts Workforce Demographics Study

Get a walk-through of the workforce demographics survey, how to log into our platform, and how to track your organization’s progress throughout the study in this 20-minute, informational video.

Public Archive of Workforce Demographics Studies

View the Full List