SMU DataArts - Cultural Data Profile


The KIPI Dashboard is Now Automated so Nonprofit Arts Leaders can Access their FY2020 KIPI Scores Immediately

  • Posted Jul 07, 2021

DALLAS (SMU) – July 7, 2021 – SMU DataArts’ KIPI (Key Intangible Performance Indicator) Dashboard now offers automated reporting so organizational leaders can get a deeper understanding of their organization’s position immediately after completing the Cultural Data Profile (CDP) survey.

The KIPI Dashboard is a personalized and confidential metrics dashboard that allows arts organizations to easily track performance across nine key areas, including expenses, contributed revenue, and community engagement. We understand that part of the re-opening strategy includes an assessment of one’s current position in order to develop plans for recovery while also strategizing for long-term sustainability. If an organization has already entered its FY2020 data in the CDP, new scores are waiting. Otherwise, the available KIPI scores will reflect the most recent year of data provided.

Use KIPI scores to: 

  • Get a deeper understanding of how intangible aspects like good decision-making, intellectual capital, reputation, and relationships drive performance. All of which have been particularly important over the last year.
  • Evaluate trends over a maximum of five years to identify significant events, such as the impact of the COVID-19 pandemic.
  • Share stories using data-driven insights with board members and funders to help inform and strengthen relationships during this time of recovery.


At SMU DataArts, we strive to make data useful and accessible to arts leaders across all disciplines, sizes, and locations. If you would like to share feedback about the platform, please feel free to contact us.


What is a KIPI? How Do I See my KIPI Scores?

Get an overview description of the KIPI Dashboard and how it’s powered, how to make necessary edits within CDP to access the dashboard, and other general notes. Read more.

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SMU DataArts, the National Center for Arts Research, is a joint project of the Meadows School of the Arts and Cox School of Business at Southern Methodist University. SMU DataArts compiles and analyzes data on arts organizations and their communities nationwide and develops reports on important issues in arts management and patronage. Its findings are available free of charge to arts leaders, funders, policymakers, researchers, and the general public. The vision of SMU DataArts is to build a national culture of data-driven decision-making for those who want to see the arts and culture sector thrive. Its mission is to empower arts and cultural leaders with high-quality data and evidence-based resources and insights that help them to overcome challenges and increase impact. To work toward these goals, SMU DataArts integrates data from its Cultural Data Profile, its partner TRG Arts, and other national and government sources such as Theatre Communications Group, the National Endowment for the Arts, the Census Bureau, and IRS 990s. Publications include white papers on emergence from the COVID-19 crisis, culturally specific arts organizations protecting arts organizations through downturns, gender equity in art museum directorships, working capital and the resiliency of BIPOC organizations, and more. SMU DataArts also publishes reports on the health of the U.S. arts and cultural sector with the annual Arts Vibrancy Index, which highlights the 40 most arts-vibrant communities around the country. For more information, visit




For more information, please contact: 

Victoria Winkelman

SMU Meadows School of the Arts