SMU DataArts - Cultural Data Profile


Pittsburgh Cultural Trust, Pittsburgh, PA. Photo by Joey Kennedy. Pittsburgh Cultural Trust, Pittsburgh, PA. Photo by Joey Kennedy.

The Cultural Data Profile

The Cultural Data Profile (CDP) is our flagship service that has become an indispensable national resource for data collection, analysis, learning, and insight.

The CDP is an online survey that collects financial and programmatic data from nonprofit arts, culture, and humanities organizations – large and small, and across all disciplines - so they can share this information with funders in a standardized format, all in one safe, secure place. Over 16,000 organizations have contributed profiles to our database.

In 2015, we unveiled a new, more tailored CDP. A short form is now available for organizations with budgets of less than $50,000, making the data entry process faster and more equitable for small nonprofits.


Changes are here!

SMU DataArts has pared down the survey to streamline the CDP and make data entry easier for arts and cultural organizations while preserving the data points used to generate valuable insights for all of our stakeholders.

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Reports and Metrics To Help You Run Your Organization

All participating organizations are provided with five designed analytic reports: Annual Report, Programs and Attendance, Marketing, Fundraising, and Balance Sheet and three key calculated metrics: Operating Margin, Working Capital and In-Kind ratio.

Custom-Tailored Profile

We start by asking you a few basic questions to produce a customized Data Profile with only the questions most relevant to your organization.

Certain fields are pre-populated to cut keystrokes and a choice of a guided-question or row-and-column view lets you customize your experience. Your data is automatically saved as you go, so you can finish the Profile on your own schedule, and not worry about losing your work.

Integrated Survey Platform

We make completing multiple annual surveys easier for you by integrating questions with the CDP.

If your organization participates in another survey, such as the Arts and Economic Prosperity study, conducted by a DataArts partner, your CDP data can be used to autofill all common questions. You can easily complete, manage, and save all your surveys via your DataArts dashboard. See our growing list of partners and let us know if you don’t find one that you need.

Analytics & Data Visualizations

The data you enter powers a suite of analytic reports and data visualizations that you can use in myriad ways.

Automatically produce an annual report to share with donors, examine trends in your organization’s performance, make comparisons to a peer group, or submit one standardized form as part of applying to multiple grant programs with just a few clicks.

Ready to begin?

Get Started See Grantmakers