Report
The Marketing Efficiency Report (PDF)
How did arts organizations of different size, location, and sector perform in 2018? We analyzed what kinds of organizations tend to spend the highest and lowest levels of marketing expense per person who attends.
Overall, in-person attendance rose over time, while marketing dollars spent per person were lower. Is this the future of patronage for arts & cultural organizations? We analyze by sector, size, and geography.
We identified what drives performance in the areas of managing marketing expenses and attracting in-person attendees and participants. See the results
Our mission is to provide valuable insights and useful tools to help arts and cultural leaders tell their story, overcome challenges, and increase impact. Find real-time stories, webinars, and testimonials from our community and partners.
A Breakdown of our Methodology and Tabular Data Observations
Our mission is to empower arts and cultural leaders with high-quality data and evidence-based resources and insights that help overcome challenges and increase impact.
How did arts organizations of different size, location, and sector perform in 2018? We analyzed what kinds of organizations tend to spend the highest and lowest levels of marketing expense per person who attends.
Overall, in-person attendance rose over time, while marketing dollars spent per person were lower. Is this the future of patronage for arts & cultural organizations? We analyze by sector, size, and geography.
We identified what drives performance in the areas of managing marketing expenses and attracting in-person attendees and participants. See the results
Our mission is to provide valuable insights and useful tools to help arts and cultural leaders tell their story, overcome challenges, and increase impact. Find real-time stories, webinars, and testimonials from our community and partners.
A Breakdown of our Methodology and Tabular Data Observations